10 Benefits of Video Marketing
Apart from being an engaging, dynamic, visual medium, there are a lot of reasons for making online video marketing part of your digital strategy, for your website AND your social media.
Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many law firms, B2B and B2C, are taking advantage of this medium—and why video marketing should be part of your marketing strategy too.
1. Grow Revenue
Law Firms who use video grow revenue 49% faster than non-video users. Social video generates 12 times more shares than text and images combined. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
2. Influence Buying Decisions
According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to make the big step of calling or setting up an initial appointment. Video consumption has been linked to increased signups.
Plus, 97% of law firms say that video has helped increase user understanding of their service, according to HubSpot.
3. Give the People What They Want
From law firms, especially dealing with specific law firm practice areas, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.
When they’re considering a lawsuit and specific law firms, people want to research their options, and in most cases in a private setting, like a search engine or website, or reviews. Videos become an easy way to get information to them in a very quick and efficient way. Video could easily be incorporated into every one of those places, giving your law firm a better chance of convincing the consumer to call and schedule an appointment.
4. Rank Higher in Search
Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as bounce rate, this is an important Google ranking factor, according to BackLinko.
Video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased bounce rate on their sites, according to HubSpot.
But you don’t have to take their word for it. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media. And, on average, websites that include video have a two minute longer retention rate compared to those that don’t, says HighIQ.
Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.
Finally, 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics. So, apart from the increase in time spent on your site, simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.
5. Increase Traffic
Video users enjoy 41% more web traffic from search than non-users, according to research from Aberdeen Group.
6. Get More Backlinks
Embedding a video into a page or post nearly triples the average number of linking domains, as stated in research done by MOZ.
7. Bump Up Conversions
Video users have 27% higher click-through rates and 34% higher web conversion rates, says research by Aberdeen Group.
Plus, using video on a landing page can increase conversion by 80%, according to Unbounce.
8. Reach Decision Makers
Three-quarters of business executives watch work-related videos weekly, according to HighIQ. Plus, 54% of senior executives share work-related videos with colleagues every week.
Furthermore, 59% of senior execs agree that if text and video are available on the same topic on the same page, they would prefer to watch the video.
9. Crush Email Sends
Using the word video in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%, according to SynCast.
Adding video to email can boost click rates by up to 300%, according to MarTech Advisor.
10. Rack Up Shares
Social video generates 1,200% more shares than text and images combined, according to Small Business Trends.
Brothers’ Ink Productions not only produces first rate film productions and live events. We’ve been producing video marketing for the past 15 years for companies like Harkins Theatres, Ardman Animation, Rainmaker Institute, Jester’Z Improv Comedy, Warner Bros, and so many more.
We’ve specialized in Law Firm Marketing for the last 7 years.
Our Law Firm Video Marketing includes:
Our Production Videos includes: